Rachael Wang
Strategic Marketing
I shape the way brands show up, engage, and lead in a world that demands authenticity.
7+ Years
LEADING TEAMS
6+ Years
IN CREATOR ECONOMY
5+ Years
IN GAMING & ESPORTS
$2M+
MANAGED IN BUDGET
Key Skills
Social Media Strategy - Building organic and paid strategies for TikTok, X, Instagram, Discord, etc.
Marketing Campaigns - Launching culture-first activations that drive engagement and brand loyalty
Vendor & Licensing - Securing licenses and partnering with PR, media, and production groups
Gaming Expertise - Deep knowledge across 10+ game titles, with insights into diverse player bases
Talent & Partnerships - Cultivating lasting relationships with creators, pro players, and brands
Community Growth - Creating spaces where fans feel valued, engaged, and part of something bigger
Project Management - Overseeing complex initiatives, managing teams and deliverables at scale
Analytics & Ops - Leveraging data and analytics to inform strategy and report measurable results
Brands
Partnered with brands across CPG, tech, gaming, and lifestyle, including Red Bull, IMG Academy, Four Loko, Aorus, Pixio, Juvee, Qiddiya, 1xBet, and more.
Games
Launched campaigns in major titles: Teamfight Tactics, Dota 2, Pokemon VGC, Valorant, Rainbow Six Siege, Counter Strike, Smash Melee, Guilty Gear Strive, etc.
Clients
UX product strategy consultant for JP Morgan Chase, Ernst & Young, and Bridgewater Associates.
TIMELINE
| Years | Role | Company | Highlights |
|---|---|---|---|
| 2024-Present | Director, Community & Partnerships | M80 (Acquired Beastcoast) | Ran $1M+ partnered campaigns; launched esports program w/ IMG Academy; cut campaign costs 20% |
| 2021-2024 | Director, Social Media & Marketing | Beastcoast | Grew social engagement 100% YoY; led creator growth (Wolfe Glick 0→255K); owned partnerships; scaled team |
| 2020-2021 | Partnered Creator | Twitch | Built cross-platform brand to 60M+ views; secured esports org contract; grew Discord to 1K+ |
| 2017-2020 | Product Strategy Consultant, UX | Avanade | Advised JP Morgan, Ernst & Young, and Bridgewater; led UX audits and GTM work in fintech |
| 2017 | Graduated | SUNY Binghamton | Bachelors, Mathematics |
| 2015-2017 | Hackathon Organizer | SUNY Binghamton | Led event ops; rebranded HackBU for sponsor appeal |
| 2016 | UX Design Intern | Avanade | Prototyped UX and pitched to execs; offered full-time role |
| 2015 | Programming Intern | Enovix | Automated tools; coded data visuals for investor decks |
EVENTS
Wolfe Glick's Midtown Gym
An immersive fashion x gaming NYC pop-up that transformed the Pokemon Gym experience into reality, where fans battled pros, earned badges, and claimed exclusive prizes—all broadcasted live from P448’s flagship store on 5th Avenue.
| Key KPIs | Results |
|---|---|
| YouTube Recap Views | 3.8M+ |
| Short Form Highlight Views | 1.8M+ |
| In-Person Attendees | 300+ |
Pokemon Scarlet & Violet Invitational
A live-streamed VGC tournament and gaming summit, featuring top creators like Wolfe Glick, Ludwig, Sykkuno, and LilyPichu, aimed at expanding the game’s reach beyond its core audience.
| Key KPIs | Results |
|---|---|
| Social Impressions | 7M+ |
| Peak Concurrent Viewers | 24K+ |
| Follower Growth | 10K+ |
Reaper Smash Ultimate
A Nintendo-licensed FGC invitational designed to reimagine competitive Smash Ultimate through a never-before-seen-format in pro play. Casters and competitors included talent from orgs like Shopify Rebellion and Luminosity.
| Key KPIs | Results |
|---|---|
| Social Impressions | 2.5M+ |
| Peak Concurrent Viewers | 15K+ |
| YouTube VOD Views | 172K+ |
