Rachael Wang
Strategic Marketing
I shape the way brands show up, engage, and lead in a world that demands authenticity.
7+ Years
LEADING TEAMS
6+ Years
IN CREATOR ECONOMY
5+ Years
IN GAMING & ESPORTS
$2M+
MANAGED IN BUDGET
Key Skills
Social Media Strategy - I build organic and paid social strategies across major platforms
Marketing Strategy - I launch creative campaigns that build culture-driven experiences
Vendor & Licensing - I secure licenses and work closely with PR, media, and production groups
Gaming Expertise - I’ve worked across 10+ game titles, gaining insights into diverse player bases
Talent & Partnerships - I source and cultivate relationships with creators, pro players, and brands
Community Growth - I create spaces where fans feel valued, engaged, and part of something bigger
Project Management - I oversee complex initiatives, leading teams, vendors, and partners
Analytics & Ops - I leverage data and analytics to inform strategy and report measurable results
Games
I've built impactful campaigns for top titles like Teamfight Tactics, Dota 2, Pokemon VGC, Valorant, Rainbow Six Siege, Counter Strike, Smash Melee, Guilty Gear Strive, and more.
Brands
I've collaborated with leading brands like Red Bull, Four Loko, Aorus, Pixio, Juvee, Qiddiya, and others.
EVENT PROJECTS
Wolfe Glick's Midtown Gym
An immersive fashion x gaming NYC pop-up that transformed the Pokemon Gym experience into reality, where fans battled pros, earned badges, and claimed exclusive prizes—all broadcasted live from P448’s flagship store on 5th Avenue.
| Key KPIs | Results |
|---|---|
| YouTube Recap Views | 3.8M+ |
| Short Form Highlight Views | 1.8M+ |
| In-Person Attendees | 300+ |
Pokemon Scarlet & Violet Invitational
A live-streamed VGC tournament and gaming summit, featuring top creators like Ludwig, Sykkuno, and LilyPichu, aimed at expanding the game’s reach beyond its core audience.
| Key KPIs | Results |
|---|---|
| Social Impressions | 7M+ |
| Peak Concurrent Viewers | 24K+ |
| Follower Growth | 10K+ |
Reaper Smash Ultimate
A Nintendo-licensed invitational introducing a never-before-seen format in pro play, designed to engage and challenge the Smash Ultimate community. Casters and competitors included talent from orgs like Shopify Rebellion and Luminosity.
| Key KPIs | Results |
|---|---|
| Social Impressions | 2.5M+ |
| Peak Concurrent Viewers | 15K+ |
| YouTube VOD Views | 172K+ |
